Why Gamification and Serious Games?
Study after study has proven that Gamification and Serious Games increase performance in teams by tapping into our natural play instincts to leverage our need for both intrinsic and extrinsic motivators; and impact our social, cognitive, and emotional needs.
What's the difference? Gamification blends game mechanics, such as leader boards and badges, to incentivize learning and habit building.
Serious Games utilize a more traditional game environment, such as simulators or story-driven activities, and aligns them with learning objectives in a way that is engaging, fun and interactive. Application of these techniques were found to increase learning and retention by 34% (Sitzmann, 2011) over traditional learning models.